Unlock
Through
Strategic
Media Leadership
Growth
From Insights to Impact: Driving Multi-Channel Performance
I’m a strategy-driven digital marketer with 6+ years of experience leading multi-channel campaigns across search, social, display, programmatic, and video. I translate client objectives into integrated strategies that deliver measurable business impact. Skilled in Google Ads, Meta Ads, DV360, and The Trade Desk, I leverage first- and third-party data to build high-value audiences, guide content curation, and optimize performance. From competitive and industry analysis to actionable recommendations for enhancement, I connect platforms, insights, and execution to achieve results such as an 80% reduction in acquisition costs and a 90% client retention rate.
Real Strategies Real Impact
Partnering with Western Union, I repositioned their digital services to drive measurable engagement and market expansion. By shifting the focus from retail to digital-first messaging, I optimized ad performance and acquisition strategies to outpace competitors. This data-driven approach not only increased digital adoption but also strengthened Western Union’s presence in key international markets, unlocking new revenue opportunities and elevating their product positioning.
At Vesta, I optimized paid search campaigns using structured testing to double the volume of qualified leads and increase lease signings by 73%, all without raising media spend. We tested affordable pricing in ad copy, launched unit-specific segmentation, and continuously refined messaging based on performance data. Attribution reports confirmed that the majority of leasing gains came directly from paid search rather than external listing services. This initiative proved how disciplined testing and strategic execution can drive measurable business outcomes and improve leasing velocity.
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At Lisa Leonard Designs, I harnessed data-driven insights to refine creative strategy and maximize campaign performance. Through rigorous A/B testing, I optimized messaging and ad creative to improve conversion rates and engagement. This iterative approach not only enhanced immediate campaign results but also uncovered valuable audience trends, informing long-term marketing strategies and future product positioning.
My Toolbox
Data Analysis and Visualization
I use BigQuery with Tableau and Looker Studio to uncover insights that shape product decisions and positioning. By integrating data from GA4 or Adobe Analytics, I create interactive dashboards that reveal user behavior, inform feature prioritization, and validate go-to-market strategies. These tools enable me to deliver insight-rich reporting that connects performance data to real product impact.
Digital Ads Management
I’ve had the opportunity to steer Facebook Ads campaigns with over $1,000,000 in monthly ad spend, transforming data into engaging stories. As a self-proclaimed creative geek, I love the thrill of a well-crafted A/B test. But it’s not just about the numbers for me. I’m passionate about the art of audience targeting, constantly refining and segmenting to make sure the right message reaches the right people at exactly the right moment.
CRO and Lead Acquisition
Optimizing for impact, not just impressions. I specialize in conversion rate optimization and lead acquisition, ensuring every marketing effort translates into measurable growth. By leveraging data-driven testing, audience segmentation, and strategic messaging, I refine digital campaigns to attract high-intent leads while reducing acquisition costs.
